How to sell a car successfullyOctober 30, 2014
People have a wide variety of cars to choose from now which was not the case in the past. It was easier to sell cars before now people are well informed of their choices. For an auto sales representative selling a car is not just enough they have to sell themselves too. The buyer should be able to be comfortable with the car as well as the deal.
Dress to impress
It is important for the salesperson to present him in the best manner possible. People would like the person showing the cars to be pleasant so that they can be comfortable. Acting and dressing properly are the two signs of a successful salesperson. The salesperson should wear business clothing or tan pants and company issued polo shirts. Though wearing suits and strong perfumes should be avoided.
Make the car desirable
Presentation of the salesperson as well as the car is very important. Proper care and cleaning of the car inside out should be done regularly. The cars should be rotated in regular intervals so that the people can feel the sense of urgency for the car they like. If they see the car once or twice even though it has been there for six months they would feel that it won’t be there for long and would sooner or later make the purchase.
Etiquettes to keep in mind
You should always treat the people coming to see the car as guests. You should always maintain a respectful distance till they have a question for you. Greet them politely with a handshake and ask who is looking to buy the car today so that the people may know that you don’t have any preconceived notions about who is the buyer.
Fair pricing of the car
Pricing of the car should be done fairly so that the people don’t reject it to be too pricy to ask about or too good to be true. You should always keep several thousand dollars for bargaining. You can even choose to price the car according to the market value. This would require advertising as the customers are in a habit of bargaining even if the price is appropriate.